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Poles in the UK media
  Posted on 3 Thu, Sep 2009, with tags: poland, uk
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By Suzy Adcock, BPCC COO

Being back in the UK has brought many different views on how the BPCC can do more here. One of the most striking things has been how Poland is represented in the UK media. The past couple of weeks there has been a great deal of attention paid to Polish politics, specifically in the EU parliament.

The rights and wrongs and the whole story has been covered better than I could hope to by Charles Crawford and others, including the man it concerns, Michal Kaminski. The thing that is noticeable from my perspective is the easy assumptions that are made often without any understanding of Poland, its history and the way the country is developing.

Talking to members, specifically Poles who have settled in the UK and built businesses in all sorts of sectors, there seems to be a massive disconnect between those people and the popular misconceptions about plumbers and brickies.

We are keen to redress this and are working on a number of projects that will hopefully start to change this perception issue. In particular our marketing manager, Caroline Cook, is working on a PR campaign with a couple of supporting events later in the year.

If you have a story that you think may suit this approach let us know. As a bilateral Chamber the BPCC is here to support Poles in the UK as much as Brits and British business in Poland. And if you're a media organisation looking for a new Polish story we have some real experts – let's move the agenda on together.

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