Confectionery producer Wedel, owned by Japan’s Lotte Group, has plans to increase the share of exports in its sales, which now is a mere 6 percent, the company’s managing director Witold Ziobrowski told Rzeczpospolita.
Wedel plans to enter new markets. It is already present in countries such as the United Kingdom and Canada, as well as in Mongolia, Azerbaijan, Moldova and Georgia. The company will apply for kosher and halal certificates in order to be able to broaden its export geography.
The confectionery producer would like its products to be available in large retail networks. It is in talks with several network operators, Ziobrowski said.
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