Polish food and beverage group Maspex has signed a joint venture agreement with Turkish sector firm Tat Konserve Sanayii in order to start selling its juice brand in Turkey, Maspex said in a press release on Wednesday.
The joint venture will be responsible for selling fruit and vegetable juices targeted at children. In Poland, they are known under the Kubuļ brand and in Turkey they will be sold as Tedi.
Tat will provide distribution services and produce the juices in the future. Maspex is responsible for marketing and promotion, as well as R&D support.
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