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Polish firms interested in TV set production

14th January 2014
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Polish firms AB SA (operating under the brand TB Touch) and Action (the owner of the Pentagram brand) wish to expand their production to TVs.
 
This is largely due to the predicted decrease in the prices of tablets. In 2013, the average price of a tablet amounted to €161, while in 2014 the sum will decrease to €129, as a result of the product’s shortening life cycle and increasing competition. 
 
Still, tablet sales are expected to rise from 1.4 million units this year to 2 million in 2014.
 
The electronics firms are interested in TV production not only in order to gain financial security but also because the demand for the product will increase to over 3 million pieces in 2014 (2.7 million TVs were sold in Poland in 2013). 
 
The market is also quite promising due to the stabilization of prices – in 2013, the average price of a TV was €426, 8 percent lower than in 2012.
 
 

From Warsaw Business Journal


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