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Discount stores to continue their expansion in 2014

8th January 2014
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The total number of discount stores in Poland will reach up to 4,000 in 2014, as all chains are planning on growing, Dziennik Gazeta Prawna reported. Biedronka plans to open 300 more stores in 2014, while Lidl intends to open at least 40.

Nevertheless, smaller discount stores wish to fight for the market too. Netto, which opened 38 new locations in 2013, wishes to add 50 more throughout the year. Kaufland plans to open 5 new sales points by March 2014. Czerwona Torebka, which debuted in December 2013, also plans to expand in 2014, however not revealing details.

Discount stores' revenues should increase in 2014, experts say, as all of the chains are planning to enter the online shopping market.

Last year, discount stores held a 17.4 percent share in the market. In 2014, this is likely to increase to over 18 percent, according to market research firm PMR.

According to sector analysts estimates, the biggest discount chain in Poland, Biedronka had some PLN 30 billion revenue in 2013.

Poland A.M.

From Warsaw Business Journal

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