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Changes recorded on Polish coffee market

20th December 2013
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Between October 2012 and September 2013, zl.3.38 billion was spent on coffee in retail outlets. A year earlier, the figure was 1 percent higher. This decrease can be attributed to the growth in coffee consumption within the Horeca segment (hotels, restaurants, cafes).

Consumers now have more money to spend and are more willing to purchase luxury goods, such as coffee at a cafe, said Grzegorz £aptaĥ from Roland Berger Strategy Consultants. There are around 4,600 cafes in Poland, according to data from PMR, a consultancy.

Due to this change, the popularity of coffee grains increased by 17 percent in the first 10 months of 2013. “The value of the coffee bean market is already worth over z³. 100 million and the growth trend should remain,” said Adam Mokrysz, member of the board at Mokate, a Polish coffee producer and Lavazza distributor in Poland.

Sales in the first 10 months of 2013 of coffee machines and related paraphernalia also rose by 19 percent.

Coffee sold in capsules is also increasingly popular due to its simplicity in use. Within the last year, Poles spent 48 percent more on capsule coffee than in the previous year, according to figures from Nielsen.

Poland A.M.

From Warsaw Business Journal

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