Google is planning on launching its own price comparison service in Poland. The service, called Google Shopping, will not be typical as it will point customers directly to the particular e-shop offering the specified product.
The US firm wants to compete on the Polish e-commerce market, worth an estimated zl.20 billion. It is likely to be a profitable investment as 60 percent of online shops use price comparison services, analysts quoted by Rzeczpospolita said.
This may pose a threat to the current Polish leaders of the comparison shopping service, such as Ceneo.pl (from the Allegro group), Skąpiec, Grupa Nokaut and Okazje.info. Together they have 12.2 million unique users per month and present the sales offers of about 3,000-5,000 stores.
From Warsaw Business Journal
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