Poczta Polska (Polish Post) has launched a new platform called “envelo,” which allows its customers to send e-mails or e-cards using traditional mail, as well as buy and even print their own postage stamps.
“Market trends are inexorable. We want to move in the direction which our customers expect us to go,” said Jerzy JóĽkowiak, CEO of Poczta Polska.
Poczta Polska is trying to shed its traditional image
Courtesy of Wikimedia Commons
“We are in the process of building a strong postal/financial/logistics group and e-services will become a foundation for further development. As the leader in the postal services in this part of Europe and one of the largest Polish companies, we have all the necessary tools,” Mr JóĽkowiak added.
Poczta Polska didn’t reveal how much the project had cost, but the firm hopes that the new site will be profitable by 2017. Earlier, the company stated that it planned to spend zł.1.3 billion on new projects until 2017.
In the future, the company wants to expand the services available on the platform. “The services will include electronic invoicing, scanned letters, digitizing incoming mail, eSignature and eContract allowing for the signature of electronic documents with authentication ensuring legal validity and, finally, registered electronic mail,” said Grzegorz ¦widwiński, president of Poczta Polska’s digital services division. “Ultimately, the platform will be a place providing access to all postal e-services,” he added.
But what Poczta Polska calls a revolution, their competitors are already calling outdated. “Polish Post is boasting about their idea of hybrid mail being a new concept in Poland. The problem is that it has been available in Poland for years,” said Rafał Brzoska, CEO of Integer.pl Group, which runs the biggest Polish private postal operator InPost.
Mr Brzoska added that his business is not threatened by the state-owned competitor, since his company is concentrating on business clients rather that individual customers.
Poczta Polska is currently undergoing a restructuring process which began back in 2008, although it has once again delayed its IPO plans.
Poland’s Ministry of Administration and Digitization spokesperson, Artur Koziołek has said that the company will not be privatized in 2014, although plans for the company to be floated on the Warsaw Stock Exchange are still in place.
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