Friday, May 24th, 2013
Tablet sales increase sevenfold in 2012
Tablet sales in Poland saw a surge in 2012. Research firm PMR said that 461,600 of these appliances were sold in Poland last year, 615 percent more than in 2011. The sales of low-cost brands grew the most, resulting in a value increase of the total market of 423 percent.
PMR estimates that about 1.3 million tablets will be sold in 2013. However, according to research done by Deloitte, only one third of tablet owners in Poland use mobile internet on the devices.
In 2011 the most popular tablets were iPads and Samsung's tablets. However, last year cheap tablets flooded discount supermarkets such as Biedronka stealing a big chunk of the market.
From Warsaw Business Journal
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