Prudential plans to invest at least zł.150 million in the Polish market over the next three years, creating jobs for 1,200 people, Parkiet reported.

These, at least, are the plans of Abhishek Bhatia, who will head the Polish division of the British insurance provider. The company will reportedly launch sales of life insurance policies at the beginning of 2013, although it has announced plans to enter the Polish market in the past before reneging on these.

Prudential had a strong position in the Polish market before World War II and the plan is to repeat that success, says Rob Devey, executive director of Prudential.

The company sees that potential based on demographic forecasts provided by Euromonitor International. Data indicates that by 2020, Poles currently in the 30-50 age group, the target group for life insurance policies, will make up 29 percent of the country’s population.

Poland A.M.