British packaging design agency Wren & Rowe is locked in a battle with Biedronka, Poland's largest chain of grocery stores. The District Court in Warsaw has ruled that all products in Biedronka stores sold in packaging designed by Wren & Rowe must be held from sale. The British agency accuses Biedronka of selling the goods under its own brand, but without paying Wren & Rowe for the packaging design.
The execution of the court's order is planned to start today at noon at Biedronka's flagship location at ul. Dolna 3 in Warsaw.
“We don't agree with the ruling and the protection granted to Wren & Rowe regarding the packaging of our goods,” said the press officer of Jeronimo Martins Polska.
Wren & Rowe is a renowned London-based branding company specializing in designing of packaging for the FMCG sector. It has worked with such giants as Nestle, PepsiCo, Carlsberg and Heineken. It also successfully cooperated with the Portuguese sister of Polish Biedronka – Pingo Doce.
From Warsaw Business Journal
Biedronka sees surge in sales
Jeronimo Martins Dystrybucja changes name
Biedronka sees increased revenue and profits, plans more expansion
Poland's Biedronka drives JM's net profit increase
Commemorating Europe Day, EU faces key challenges
BY Stratfor Global Intelligence
Deputy PM cries out for attention
BY Remi Adekoya