Male-oriented products are the fastest-growing segment of the cosmetics industry in Poland, according to data from Euromonitor International. In 2011, the value of the men’s cosmetics market grew by 6.5%, reaching zł.1.4 billion. In the upcoming years, it will remain the fastest-grower in the cosmetics market with its value expected to reach zł.1.6 billion by 2016.
From Warsaw Business Journal
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