Though Facebook has overtaken Polish social network Nasza Klasa in terms of number of users in Poland, Nasza Klasa is still enjoying rising earnings, daily Rzeczpospolita reports. Last year Nasza Klasa's revenues increased by 15 percent to zł.75.3 million, and its net profit rose by 4 percent to zł.17.3 million.
Some 47 percent of the website's revenue comes from games and other paid products. Nasza Klasa also has introduced new sales channels, self-service advertising and marketing analysis of the portal's community, which are expected to contribute to higher earnings in 2012.
Nasza Klasa will soon offer video ads and a product that will allow it to support sales for small and medium-sized companies.
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