Monday, May 21st, 2012
Chuck Norris endorses BZ WBK
Action-film star Chuck Norris is set to become the new face of Polish lender Bank Zachodni WBK, replacing Spanish actor Antonio Banderas, who featured in a campaign for the bank last year. Speaking about the choice of Mr Norris for the bank’s campaign, Artur Sikora, head of corporate communication and marketing for BZ WBK said “Chuck Norris is very popular in Poland. He’s a living legend, a nexus between generations. … He fits our brand. He’s energetic, dynamic, fair and righteous – always on the good guys’ side in his roles.”
From Warsaw Business Journal
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