JW Construction Holding is the best-known in Warsaw Courtesy of Wikimedia Commons

A plethora of developers, estate agents and financiers operate in Poland’s residential real estate market, leaving the inexperienced would-be foreign investor in a state of confusion as to who they should turn to. Real estate services provider Nowy Adres’s recently-published “Residential Brand of the Year” survey does, however, serve to indicate those brands which are the best-known in the market.

Research institute Millward Brown SMG/KRC carried out the survey on behalf of Nowy Adres. The report’s researchers interviewed over 1,500 inhabitants of five large Polish cities and agglomerations: Warsaw, Kraków, Poznań, Wrocław and Tri-city. The interviewees, aged from 25 to 60, were asked to say which, for them, are the most recognizable brands on the domestic real estate market.

According to 55 percent of the respondents in Warsaw, Warsaw Stock Exchange-listed JW Construction Holding is the most recognizable developer in the Polish capital’s market. JWC is followed by Dom Development (37 percent) and then by Budimex Nieruchomości (17 percent).

Bracia Strzelczyk Nieruchomości, meanwhile, is the best-known real estate agent in Warsaw, according to 42 percent of respondents. The AD Drągowski agency was rated second (26.1 percent), while Metrohouse & Partnerzy came in third (16.5 percent).

PKO Bank Polski and Open Finance were rated, respectively, as the best-known mortgage-provider and loan-broker on the Warsaw market.

The best-known developers in Tri-city, Poznań, Wrocław and Kraków are, respectively, Grupa Inwestycyjna Hossa (57 percent), Ataner (48 percent), Gant Development (41 percent) and SM Salwator (21.17 percent).

In Tri-city, the best-known real estate agency was Tyszkiewicz Nieruchomości (40 percent). In Poznań, Wrocław and Kraków, the top spots were taken, respectively, by Progres (20 percent), JOT-BE Nieruchomości (26 percent) and Północ Nieruchomości (19 percent).