Two of the largest media groups on the Polish market, Cyfrowy Polsat and TVN, have signed an unprecedented agreement, Dziennik Gazeta Prawna reports.

As a result of the deal, the two groups will share content from their respective satellite platforms.

According to Paweł Puchalski, chief analyst at BZ WBK, TVN's 'n' platform will gain the most from the contract, since its offer lacked some popular channels, DGP writes.

Subscribers to 'n' will now be able to view eight Polsat channels. Cyfrowa Polsat, on the other hand, will gain TVN HD, TVN HD+1, TVN CNBC and Religia.tv.

Experts predict that the move will influence the market, since it will strengthen the position of the 'n' platform and make it more difficult for competitors Cyfra+ and Telekomunikacja Polska to gain market share.

Poland AM