Courtesy of PZU

A year after the launch of direct sales of insurance policies via the internet and telephone, PZU has collected zł.1.5 million in contributions in the first three quarters of this year through these sales channels.

Throughout the year, the figure is expected to reach around zł.2 million. When, on December 18 of last year, PZU's president Andrzej Klesyk announced the launch of PZU Direct, he informed that it will diversify the firm's distribution channels.

Meanwhile, between January and September PZU collected a total of zł.6.17 billion in contributions, which means that the direct sales channel has generated merely 0.02 percent of the total revenues.

Representatives of the company did not want to comment on the results. "Unfortunately we cannot give out the information. This is an internal issue for the company. We can only state that the costs of the project were much lower as compared to competitors using similar direct sales solutions," informed PZU's press office.

Parkiet reports that out of a sum of zł.10 million earmarked for this year for the direct channel, the investments for the project stood at zł.330,000.

Source: Parkiet