Polish State Television (TVP) has created a new advertising website – iletutego.pl, which is advertised at every possible moment by the broadcaster.

"We are using the concept of Swedish [website] Blocket, thanks to which the simplicity and division of offers to regions, as well as strong television support, is the market leader," said Bartosz Burski, in charge of the project.

In November the Polish website was visited two million times, but it will launch full scale services within the next few weeks.

The sector estimates that the cost of the platform might reach zł.400,000, and so far about 20 percent of the amount has been invested.

"We are testing, collecting opinions, developing applications, facilitating among others searching. We anticipate that the project will break even in January 2010," said Zbigniew Badziak, advertising director from TVP.

Revenue sources will not only be individual ad-placers but also commercial institutions purchasing subscription for a defined period of time.

Source: Puls Biznesu